In a historic and spiritually significant move, the Sri Jagannath Temple in Puri has launched its official YouTube channel, aiming to deepen global engagement and provide authentic digital content for millions of devotees around the world.
The announcement was made by Chief Administrator Sri Arabinda Padhi on April 30, coinciding with the auspicious occasion of Akshaya Tritiya, which marks the beginning of the Chandan Yatra and the start of the countdown to the world-famous Rath Yatra.
A Trusted Digital Window to the Temple
While there have been various YouTube channels dedicated to Lord Jagannath in the past, what sets this initiative apart is its official status. The content on this channel is produced and curated directly by the Shree Jagannath Temple Administration (SJTA), ensuring accuracy, authenticity, and spiritual sanctity.
“This is not just another channel,” said Sri Padhi during the launch. “This is the only YouTube platform officially maintained by the temple administration, and every video shared will carry the essence of true Jagannath tradition.”
What Devotees Can Expect
The channel will feature a wide array of content, including:
- Live streaming of rituals and events
- Spiritual discourses and educational videos
- Behind-the-scenes glimpses of temple traditions
- Festivals, daily seva, and heritage insights
This initiative is seen as an extension of the temple’s official digital presence, which already includes a comprehensive website. Together, these platforms will serve as trusted sources of spiritual content for devotees unable to physically visit Puri.
Connecting Tradition with Technology
With devotees spanning continents, the launch of this channel reflects the temple’s ongoing efforts to embrace digital transformation while staying rooted in sacred tradition. The administration hopes the platform will foster greater emotional and spiritual connection, particularly among the diaspora and younger generations.
“This is a divine step forward,” said a devotee from Bengaluru. “To watch the Lord’s rituals and festivities from anywhere in the world is a blessing in today’s times.”
Stay Connected
The official YouTube channel can be accessed via the Sri Jagannath Temple’s official website or directly on YouTube by searching for “@SJTA_Puri“.
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